CEO / Co-founder
James Hathorn is a creative and resilient entrepreneur with a passion for uncomplicated solutions that address real healthcare problems. As the son and brother of two gastroenterologists, he is proud to lead ColoWrap towards its vision of safer, easier, and more effective colonoscopies. He currently holds 15+ patents related to innovation in the field of gastroenterology / endoscopy.
Commercial Director
With over twenty years of experience in the GI medical device industry and a proven track record of driving consecutive double-digit growth, Victoria leads ColoWrap’s commercial strategy as the company continues its rapid expansion. In her role as Commercial Director, she oversees the company's sales and market expansion efforts, expanding customer outreach while advancing ColoWrap’s mission to replace outdated manual pressure methods with innovative technology. She is passionate about prioritizing both patient safety and clinical staff safety; advancing ColoWrap’s vision to become the gold standard in colonoscopy care.
COO
John brings over 10 years of high-growth marketing and operational experience to ColoWrap. He previously held roles leading Sales Development, Marketing, and Operations teams at a number of venture capital backed and private equity owned software and technology companies. With two GI doctors in the family, John is passionate about solving the challenges associated with colonoscopy and looping—protecting patients, staff, and physicians along the way.
Digital Marketing Director
With over 20 years of marketing experience, Ryan has a breadth of experience that encompasses companies both large and small. After years in corporate marketing, Ryan developed a special affinity for the innovators and change makers in the entrepreneurial space who are solving real problems in our world today. With this passion for marketing life-changing products and services, Ryan is thrilled to help healthcare professionals understand the value that ColoWrap brings to their patients and staff.
Sales Operations Manager
Dustin leads ColoWrap's Sales Operations team. With over 12 years in various go-to-market roles, he brings operational efficiency developed in more than eight years working in venture capital and private equity-backed growth-stage software and technology companies to the rapidly emerging healthcare technology space.
Clinical Account Manager
Peyton comes to the team after her previous role as a bedside nurse. In her few years in healthcare, she quickly rose from being a tech to charge nurse on her unit. She has first hand experience with injury on the job and is ready to make healthcare a safer profession. She is looking forward to changing the culture of safety and is determined to keep nursing staff free from injury in their workplace.
Clinical Consultant
Allison is a Registered Nurse with over 20 years of experience across varied specialties. Most recently, she has worked with adult and pediatric GI patients within inpatient and outpatient settings. Her previous role was as a charge nurse in a newly opened hospital-based endoscopy/OR unit. Allison found ColoWrap after an internet search, having personal experiences of fatigue, physical pain, and long hours in the procedure rooms due to manual abdominal pressure. Allison realizes the challenges staff are facing in Procedure Rooms and aims to collaboratively ease the strain. She hopes to serve as a resource to provide clinical and professional expertise as your unit embarks on this journey. She is excited to join the team at ColoWrap and nurture new client relationships.
Account Executive
Kennedy has a clinical background working in the hospital as a Registered Nurse. In her previous role, she has worked as a staff nurse, tech, and charge nurse. After working bedside for a number of years, she suffered from pain and fatigue. Kennedy joined ColoWrap’s team to be a part of the solution that increases safety and comfort for staff, patients, and physicians. She is passionate about bettering the culture of safety within the healthcare industry.
Clinical Consultant
Denny is a Registered Nurse with over 20 years of experience. Serving her local community hospital in various specialties, she has spent the last eight years working in the endoscopy unit, where she developed a proficiency in teaching and improving processes. Seeking to help other endoscopy staff in creating a more safe and satisfying environment to work in, Denny joins ColoWrap as a Clinical Consultant. Her goal is to help ColoWrap have a presence in all endoscopy units. She believes that decreasing the need for manual pressure and patient repositioning will increase staff safety and satisfaction, allowing for better care of the GI patient and a healthier workplace. She is thrilled to join the team at ColoWrap and looks forward to helping your unit become a safer place for both patients and staff alike.
People Operations Manager
Tim spent much of his career in Benefits Consulting where he helped businesses develop a strategy to recruit, retain, and reward employees. At ColoWrap, he leads initiatives to enhance employee engagement, development, and organizational culture and his honed expertise in these areas ensures that ColoWrap attracts and retains top talent while fostering a positive and dynamic work environment. Tim’s strategic vision and commitment to people development work hand in hand to support ColoWrap’s growth and success.
Finance and Operations Manager
Lauren Tapyrik was the very first employee of ColoWrap (ask her the story of when she first met James)! Today, she oversees financial planning and operational strategies to drive the company's growth and efficiency. Lauren’s analytical acumen, in concert with her expertise in budgeting and financial analysis, set her up to effectively streamline processes and implement effective financial controls. Her commitment to excellence ensures ColoWrap's resources are optimally allocated to support its business objectives.
Product Development & Product Marketing Associate
Wayne Henderson is a international man of mystery key driver of innovation at ColoWrap, where he focuses his time on product development and trade show ideation and execution. With over 30+ years of education and experience in design, Wayne excels at turning creative concepts into successful, market-ready solutions; creating impactful product designs and orchestrating memorable trade show experiences. He is adept at leveraging cutting-edge technologies and industry insights to craft products that stand out in a competitive landscape.
VP, Product & Technology
Anjana comes to ColoWrap with a keen ability to translate complex ideas into practical solutions. Over the last 12 years she has built global teams to achieve business growth. In her last role as VP, Product & Engineering at Spoonflower, she drove customer acquisition, revenue generation, and efficient product fulfillment. Via innovation and iteration, the business nearly tripled its revenue during her tenure leading to a successful acquisition by Shutterfly in 2021. Anjana is passionate about leveraging her skills to deliver innovative solutions that address real-world challenges and improve patient outcomes.
Gastroenterologist, Advisory Board Chair
Dr. Anthony Kalloo (Chair)—Chief of the Division of Gastroenterology and Hepatology, Johns Hopkins University 2004-2020.
Gastroenterolgist
Dr. Seth Gross—Chief of Gastroenterology at New York City, based NYU Langone Medical Center. Dr. Gross is also a former member of the American College of Gastroenterology Institute’s board of directors.
Gastroenterolgist
Dr. Sandi Fields—Community Gastroenterologist for 13 years at Annie Penn Hospital. Dr.Fields is the former Chief of Staff of Annie Penn Hospital, and current member of the Cone Health Executive Council.
Gastroenterologist
Dr. David Lieberman—Professor of Medicine and Chief of the Department of Gastroenterology at Oregon Health & Science and the Portland VA Medical Center. Dr. Lieberman is the past president of the American Society for Gastrointestinal Endoscopy (ASGE) and past president of the American Gastroenterology Association (AGA).
Gastroenterologist, Dr. Marybeth Spanarkel, is the co-founder of and senior medical advisor to ColoWrap. In this video, she discusses how the physical demands of manual compression and repositioning contributed to a career-ending injury.
It was this injury that served as additional motivation for her to develop a colonoscopy compression device that is far safer and effective than the current status quo of today.
ColoWrap, LLC is a medical device company that has developed the ColoWrap Anti-Looping Abdominal Compression Device, the only available solution to effectively address looping during colonoscopy. The Company was founded by Dr. Marybeth Spanarkel and healthcare entrepreneur James Hathorn, and the team includes doctors, scientists, engineers, and business professionals all dedicated to improving the safety of colonoscopy for patients and healthcare providers.
We believe that colonoscopy saves lives and remains the best way to prevent colon cancer. We believe that the current methods for mitigating looping during colonoscopy are ineffective and unsafe, and expose patients and healthcare providers to unnecessary risk of harm. We believe that anything that can be done to improve colonoscopy will translate into more lives saved. Our mission is to make colonoscopy safer for patients and healthcare providers by eliminating the need for manual pressure and patient repositioning to address looping during colonoscopy.
We are...
We're always seeking to understand the WHY; We walk in our customer's shoes.
We find a way. The only barriers are the ones we set for ourselves.
We say what we’ll do, do what we say.
One small detail can make the difference between a marginal but fantastic outcome for our customers, partners, and team.
Trust but verify, intuition has value but data empowers. When in doubt, we realize the importance of quantifying.
In the end, we realize that it's about showing the positive measurable results we make for our customers.
We embrace technology to achieve efficiency. We automate the small stuff and focus on the big picture.
Everything we do firstly prioritizes helping customers achieve their goals; ultimately improving patient care.
7310 Millhouse Rd.
Suite #175
Chapel Hill, NC 27516
Call us: 1-888-815-3376
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